Monthly Archives: December 2017

Online Business Marketing

Increasingly more small businesses find it good to market their products and services on the internet. Clients are increasingly checking out the World Wide Web to research companies, compare product features and rates, in order to invest on the web. A company that doesn’t benefit from the Web and email to promote their own business can lose valuable clients.

Basic principles that guide marketing in the market world can be applied to marketing a business online. It is advisable to set up concise slogans as well as marketing campaigns that capture the attention of consumers closely guarding their income. The true secret to help you promote your online business is to apply traditional marketing techniques.

Obtain a Good URL of Your Website – Before you decide to set up an Internet site for your personal business, you must use a website address. Web site will be the web address allowing people who use computers to discover your online webpage, for example Facebook or adidas. Great website names are difficult to get, simply because thousands and thousands are already acquired in the past. The most frequent website names end in “.com” or “.net” and so are probably the most appealing.

Become a member of an on line community – Online networks let you create an account page as well as connect to individuals that have your similar professional passions. Each accommodates a different sort of visitors, and there are do’s as well as don’ts, therefore you’ll need to check out a community ahead of becoming a member of, look over some of the users and become familiar with a specific site’s policies just before plunging in. Some networking sites to discover:,, and also

Get involved in an internet community forum – Internet online forums are perfect for connecting and also participating along with other interested people within your own specific niche market. By just making contributions resourcefully and also gaining knowledge from other people by using community forums you’ll be able to get more targeted prospects back to your own personal site and also make more appeal backlinks to your site.

Try Some Unique Marketing Techniques – Try to find a few non-traditional marketing techniques other sellers are ignoring. You may find some remarkably rewarding methods to make income and get away from competition. One example is, print out your very best small advertisement using a postcard and mail it to potential customers inside your focused marketplace. A small advertisement on the postcard may generate a superior level of visitors to your site or make a ton of prospects for a very small fee.

Tenacity for Business Success – Believe in Your Project Outcome

In my previous life as a project manager on major projects, I learnt the value of tenacity and persistence. Many times as the Project Manager you’re the only one holding the vision and purpose of the project safe. The pressure is on you to a certain extent, but how you handle it is what really matters.

Others around you get fatigued by change, overwhelmed with stakeholder demands and frazzled with their colleagues. Conflict brews and if you’re not careful, precious time gets wasted with squabbles and misunderstandings. Focus is lost and the whole thing can fall apart.

You have to be the one to keep it together, to hold your ground, to keep believing in your project outcomes. It is as simple as that old adage of ‘Failure is not an option’. As a project manager I staked my reputation in delivering what I said I would deliver – no matter what.

I don’t want to bore you with my war stories (though there are plenty!), I just want you to think about tenacity and how it applies to you in your business. It’s up to you to hold that vision of the future safe, to keep it sacred – even when others have lost sight of it.

Yes it takes courage, and yes it can be hard – but you can do it.

There are three things I suggest to combat fear, and build resilience and tenacity if times are tough:

Remember what FEAR stands for: False Evidence Appearing Real
Get back in touch with your vision, your reasons for doing this.
Take a short break and nurture yourself in some way – a walk, an inspirational poem or quote, a blast of your favourite music or perfume. This will remind you that you are more than this job, this business – and it gives you a bit of perspective back so that you return refreshed and reinvigorated.
If you want the vision enough, if you make up your mind to go for it, the rest becomes easy. They just become obstacles and challenges for you to problem solve – rather than each time wondering whether or not to proceed.

As a business owner and entrepreneur, tenacity is often the factor that determines whether your business succeeds or fails. You decide! It’s down to you to take control of the situation and show the character that you know you have.

Keep believing!

Joanne Ernst (previously Murphy) of Online Catalyst helps busy mangers become influential and inspirational leaders. An ILM (Institute of Leadership and Management) accredited and experienced executive coach, she is passionate about facilitating great results. She offers E-learning resources, 1:1 executive coaching and Secrets of Coaching for Managers workshops.

Home Based Business Ideas

There are numerous home based business opportunities available today. You should only choose the one that fits your abilities, needs, and other preferences.

More often than not, home based business opportunities only require minimal investment and let work. In addition, some of these businesses do not even need capital or investment. Conversely, it is a good idea to determine what you want to do and what you want to achieve before getting involved in any home based business. Some of the most prominent home based business ideas include:

• Taking and completing forms and surveys – If you want to pursue this online business, you need to have specific knowledge when taking and filling up forms and surveys. There are plenty of research groups and marketing companies that pay individuals just to fill up market surveys to gather feedbacks, opinions, and other information about the market’s response to their products and services.

• Internet network marketing – It is best to take advantage of this online business as it is deemed to be the highest paid online businesses. This is because most businesses make use of internet network marketing as their means to success. This online business in which you can work from home involves an interesting and distinct website that serves specific target audiences for specific products and/or services.

• Online data entry jobs – Even if you do not have proficient skills, you can still pursue data entry jobs in order to make money online. These types of jobs only have need for the ability of an individual to read, write, and use the keyboard. The individual does not have to be computer-proficient. As long as he or she can read, write, and type in the computer, he or she can be a data entry specialist.

• Freelance writing – One of the easiest ways to earn money from a home based business is through freelance writing. If you have a knack for writing, this could suit you most. Freelance writing involves writing articles, research papers, and web content among others. It is highly in demand these days and pays more than other easy online businesses.